How Did LEGO Recover?

How Did LEGO Recover?

by | Aug 11, 2026 | marketing

Introduction / Executive SummaryIn 2004, LEGO was on the brink of bankruptcy, with debts of over $800 million. This was a stark contrast to its dominance in the toy industry just a decade prior. The LEGO recovery is a testament to effective brand management and...
Old Spice Revival

Old Spice Revival

by | Aug 11, 2026 | marketing

Introduction / Executive SummaryIn 2010, Old Spice was facing declining sales and a stale brand image. Old Spice’s marketing strategy was in need of a refresh. The company launched the ‘The Man Your Man Could Smell Like’ campaign, which marked a...
Coca-Cola’s 4 Brands

Coca-Cola’s 4 Brands

by | Aug 11, 2026 | marketing

Introduction / Executive Summary Coca-Cola, with over 500 brands in its portfolio, faced a significant challenge in managing its brand architecture across a global product portfolio. In 2019, the company announced a major restructuring effort to streamline its...
Dollar Shave Club

Dollar Shave Club

by | Aug 11, 2026 | Digital Marketing

Introduction / Executive SummaryIn 2011, Dollar Shave Club launched with a humorous video that quickly went viral, attracting thousands of subscribers to its monthly razor shipment service. This launch was a crucial moment for the company, as it needed to quickly...
Spotify’s Personalization

Spotify’s Personalization

by | Aug 11, 2026 | Digital Marketing

Spotify’s Personalization and Content-Discovery Strategy: A Case Study in Digital Music Dominance In 2015, Spotify’s user base exceeded 20 million subscribers, solidifying its position as a leader in the music streaming industry. This milestone was largely...
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