Gillette’s 19% Sales Drop

Gillette’s 19% Sales Drop

by | Aug 12, 2026 | marketing

Introduction / Executive Summary In January 2019, Gillette launched its ‘The Best Men Can Be’ campaign, which sparked widespread controversy and resulted in a 19% drop in sales. The campaign, aimed at redefining masculinity, was met with both praise and...
Duolingo’s 100M Users

Duolingo’s 100M Users

by | Aug 12, 2026 | marketing

Introduction / Executive Summary In 2019, Duolingo, the popular language-learning platform, reached 100 million active users, with its mascot, Duo, playing a significant role in the company’s social media strategy. This milestone was a testament to...
Liquid Death’s Brand

Liquid Death’s Brand

by | Aug 11, 2026 | marketing

  Introduction / Executive Summary Liquid Death, a canned water brand, entered the market in 2019 with a bold and unconventional approach, positioning itself as a ‘canned water company that will kill your thirst and murder your boredom.’ This...
Red Bull’s Content

Red Bull’s Content

by | Aug 11, 2026 | marketing

Introduction / Executive Summary In 1987, Red Bull sold 1 million cans of its energy drink in Austria, but the company’s founder, Dietrich Mateschitz, had bigger plans. He wanted to create a global brand that would not only sell a product but also create a...
Patagonia’s Anti-Consumerism

Patagonia’s Anti-Consumerism

by | Aug 11, 2026 | marketing

Introduction / Executive Summary On Black Friday in 2011, Patagonia ran a full-page ad in The New York Times, featuring their best-selling fleece jacket with a bold headline: ‘Don’t Buy This Jacket.’ This counterintuitive campaign was part of...
LATEST CASES
CASE NO. 00460 Canva’s Design Pivot: 3 Moves That Grew Valuation / CASE NO. 00441 Notion’s Pivot After Near-Failed First Product / CASE NO. 00436 Spanx Bootstrapping Success / CASE NO. 00407 How Did Airbnb Bootstrap With Cereal Boxes? / CASE NO. 00386 Costco’s High-Wage Low-Turnover Strategy / CASE NO. 00374 Did McKinsey’s Up-or-Out Model Stifle Talent? / CASE NO. 00366 Patagonia’s Employee Benefits Retention Strategy / CASE NO. 00364 Basecamp’s 2021 Political Speech Policy Teaches HR Leaders / CASE NO. 00362 Twitter’s Mass Layoffs and Culture Reset / CASE NO. 00360 What GitLab’s Remote Handbook Culture Teaches About Scale / CASE NO. 00358 Salesforce’s Ohana Culture: 3 Moves That Built Loyalty / CASE NO. 00355 IBM’s Remote Work Policy Shift / CASE NO. 00353 Amazon Warehouse Labor Union Pressure / CASE NO. 00351 Zappos’ Holacracy Experiment: 3 Lessons on Flattening / CASE NO. 00349 Microsoft’s Cultural Shift Under Nadella / CASE NO. 00347 Silicon Valley Bank’s Collapse from Asset-Liability Mismatch / CASE NO. 00344 Ford’s Bailout Refusal: How Skipping $23B Preserved Value / CASE NO. 00341 Enron’s Off-Balance-Sheet Financing Teaches Risk Management / CASE NO. 00326 Robinhood’s Zero-Commission Trading Model / CASE NO. 00321 What Kodak’s Funding Failure Teaches About Digital Shifts / CASE NO. 00460 Canva’s Design Pivot: 3 Moves That Grew Valuation / CASE NO. 00441 Notion’s Pivot After Near-Failed First Product / CASE NO. 00436 Spanx Bootstrapping Success / CASE NO. 00407 How Did Airbnb Bootstrap With Cereal Boxes? / CASE NO. 00386 Costco’s High-Wage Low-Turnover Strategy / CASE NO. 00374 Did McKinsey’s Up-or-Out Model Stifle Talent? / CASE NO. 00366 Patagonia’s Employee Benefits Retention Strategy / CASE NO. 00364 Basecamp’s 2021 Political Speech Policy Teaches HR Leaders / CASE NO. 00362 Twitter’s Mass Layoffs and Culture Reset / CASE NO. 00360 What GitLab’s Remote Handbook Culture Teaches About Scale / CASE NO. 00358 Salesforce’s Ohana Culture: 3 Moves That Built Loyalty / CASE NO. 00355 IBM’s Remote Work Policy Shift / CASE NO. 00353 Amazon Warehouse Labor Union Pressure / CASE NO. 00351 Zappos’ Holacracy Experiment: 3 Lessons on Flattening / CASE NO. 00349 Microsoft’s Cultural Shift Under Nadella / CASE NO. 00347 Silicon Valley Bank’s Collapse from Asset-Liability Mismatch / CASE NO. 00344 Ford’s Bailout Refusal: How Skipping $23B Preserved Value / CASE NO. 00341 Enron’s Off-Balance-Sheet Financing Teaches Risk Management / CASE NO. 00326 Robinhood’s Zero-Commission Trading Model / CASE NO. 00321 What Kodak’s Funding Failure Teaches About Digital Shifts /