Business case studies for MBA students
Read real company decisions across marketing, operations, finance, HR, international business and entrepreneurship. Every case ends with takeaways and discussion questions.
Marketing
Brand strategy, positioning and campaigns that worked or backfired.
Marketing case studies guideView all marketing casesDigital marketing
Growth loops, community and personalization online.
- Glossier’s community-driven growth
- Dollar Shave Club’s launch
- Spotify’s personalization
- Airbnb’s referral loop
International business
Market entry, localization and cross-border strategy.
View all international business casesEntrepreneurship
Starting, scaling and sometimes unwinding a venture.
- How Klarna scaled buy-now-pay-later
- Ramp’s rapid scale in corporate fintech
- Figma’s browser-based design bet
Recently added cases
The newest case studies in the library.
Jollibee’s International Expansion Strategy
International businessTesla’s Shanghai Gigafactory Market Entry
International businessDanone’s Wahaha Joint Venture Dispute
International businessNetflix’s Content Localization Strategy
OperationsNvidia’s Fabless Chip Production Challenge
OperationsChick-fil-A’s Drive-Thru Operations
What’s inside every case
The same structure every time, so you can compare companies and reuse the frameworks.
Executive summary
The situation and the decision in a short read.
Company and industry background
The context a manager needs before choosing.
The business challenge
The specific problem the company had to solve.
Framework analysis
SWOT, Porter’s Five Forces and PESTEL applied to the case.
What the company did
The actual strategy and the outcome that followed.
Takeaways and questions
Lessons for MBA students plus discussion questions.
Try the frameworks
Pick a framework to see the questions to ask while you read a case.
More ways to learn
Go beyond reading with practice tools and your own writing.
Case study questions
What is a business case study?
A business case study examines a real company’s problem, the options it considered, the decision it made and the result. MBA programs use them to practice decision-making with incomplete information.
How do I analyze a case study?
Define the core problem, apply frameworks such as SWOT, Porter’s Five Forces and PESTEL, compare the strategic options, then recommend one and justify it with evidence.
Which subjects do the cases cover?
The library covers marketing, digital marketing, operations, international business, finance, human resources and entrepreneurship.
Are the figures in the cases official company data?
The cases are written for educational discussion from publicly available information. Verify specific figures against primary sources before citing them academically.
About MBA Case Study
MBA Case Study publishes structured business cases for students and educators. Add a short paragraph here about who writes the cases and how you check sources.
Get a new case every week
Follow new cases through our feed, or place your email signup form here.
Follow via RSSVideo lessons
Short lessons from Digi Guru on digital marketing, SEO and brand case studies.