About MBA Case Study

MBA Case Study is a library of structured business case studies for MBA students, educators and self-learners. Each case covers a real company’s decision, the frameworks used to analyze it, what the company actually did, and discussion questions for class or interview practice.

The library spans marketing, digital marketing, operations, international business, finance, human resources and entrepreneurship.

Who writes the cases

The cases are written and edited by Kunal Jha. You can connect with him on LinkedIn.

How each case is built

  • Cases are written for educational discussion from publicly available information.
  • Every case follows one structure: executive summary, company and industry background, the business challenge, framework analysis, strategic options, the outcome, key takeaways and discussion questions.
  • Frameworks such as SWOT, Porter’s Five Forces and PESTEL are applied the same way across subjects, so you can compare companies.
  • Figures can contain errors. Please verify numbers against primary sources before citing a case in academic work.

Report a correction

If you find a factual error, email hello@mbacasestudy.com with the case name and the correction, and we will review it.

Request or write a case

Want a company covered or a case built around your syllabus? Send us a request. Interested in contributing your own analysis? See Write a case study.

Browse the case study library

LATEST CASES
CASE NO. 01199 Why Did IBM Watson Oncology Strategy Fail? Case Study / CASE NO. 01141 IBM Watson Health Case Study: Scaling Failure in Oncology / CASE NO. 00819 Spotify AI DJ Case Study: Personalization at Scale / CASE NO. 00812 Shopify AI-first Hiring Case Study / CASE NO. 00809 Duolingo’s AI-Driven Personalization Strategy / CASE NO. 00802 Amazon’s AI‑Driven Warehouse Robotics / CASE NO. 00794 Klarna’s AI Service Rollout: 3 Workforce Impacts / CASE NO. 00792 JPMorgan’s AI Contract Review / CASE NO. 00789 Netflix’s Recommendation Algorithm Teaches Retention / CASE NO. 00785 H&M’s Fast-Fashion Localization Strategy / CASE NO. 00764 Jollibee’s International Expansion Strategy / CASE NO. 00762 Tesla’s Shanghai Gigafactory Market Entry / CASE NO. 00760 Danone’s Wahaha Joint Venture Dispute / CASE NO. 00758 Netflix’s Content Localization Strategy / CASE NO. 00756 Why Did Walmart Fail in Germany? / CASE NO. 00754 Uber’s China Exit: 3 Strategic Lessons / CASE NO. 00752 IKEA’s India Market Entry Challenge / CASE NO. 00750 Starbucks China Entry: 3 Moves That Won Millions / CASE NO. 00748 How Did McDonald’s Localize Its Menu in India? / CASE NO. 00733 Chick-fil-A’s Drive-Thru Operations / CASE NO. 01199 Why Did IBM Watson Oncology Strategy Fail? Case Study / CASE NO. 01141 IBM Watson Health Case Study: Scaling Failure in Oncology / CASE NO. 00819 Spotify AI DJ Case Study: Personalization at Scale / CASE NO. 00812 Shopify AI-first Hiring Case Study / CASE NO. 00809 Duolingo’s AI-Driven Personalization Strategy / CASE NO. 00802 Amazon’s AI‑Driven Warehouse Robotics / CASE NO. 00794 Klarna’s AI Service Rollout: 3 Workforce Impacts / CASE NO. 00792 JPMorgan’s AI Contract Review / CASE NO. 00789 Netflix’s Recommendation Algorithm Teaches Retention / CASE NO. 00785 H&M’s Fast-Fashion Localization Strategy / CASE NO. 00764 Jollibee’s International Expansion Strategy / CASE NO. 00762 Tesla’s Shanghai Gigafactory Market Entry / CASE NO. 00760 Danone’s Wahaha Joint Venture Dispute / CASE NO. 00758 Netflix’s Content Localization Strategy / CASE NO. 00756 Why Did Walmart Fail in Germany? / CASE NO. 00754 Uber’s China Exit: 3 Strategic Lessons / CASE NO. 00752 IKEA’s India Market Entry Challenge / CASE NO. 00750 Starbucks China Entry: 3 Moves That Won Millions / CASE NO. 00748 How Did McDonald’s Localize Its Menu in India? / CASE NO. 00733 Chick-fil-A’s Drive-Thru Operations /