SUBJECT

International Business

Every published case study filed under this subject.

10 CASES IN THIS SUBJECT
CASE NO. 00754

Uber’s China Exit: 3 Strategic Lessons

Uber's 2016 exit from China illustrates how local competition and regulatory nuance can reshape a global expansion plan.

6 MIN READ →
CASE NO. 00752

IKEA’s India Market Entry Challenge

IKEA's first Indian store opened in 2018 amid cultural, regulatory, and supply‑chain hurdles—an instructive case for international expansion.

5 MIN READ →
CASE NO. 00750

Starbucks China Entry: 3 Moves That Won Millions

Starbucks turned a modest pilot in Beijing into a Chinese coffee empire—see the three tactics that drove the…

5 MIN READ →
CASE NO. 00748

How Did McDonald’s Localize Its Menu in India?

McDonald's rewrote its menu for India, turning cultural constraints into a competitive advantage.

6 MIN READ →
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