Online Reputation Management (ORM) | Build Trust, Protect Your Brand & Manage Digital Reputation
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Online Reputation Management (ORM) is much more than responding to negative reviews.
In this video, we explore how brands can monitor online conversations, analyse customer sentiment, respond strategically, manage digital crises, and build a stronger online reputation.
From reviews and social media mentions to sentiment analysis and crisis communication, ORM has become an essential part of modern digital marketing.
In this video, we cover:
What is Online Reputation Management (ORM)?
Why online reputation matters for businesses
Monitoring brand mentions and customer conversations
Managing reviews and feedback
Sentiment analysis
Responding to negative comments and reviews
Crisis management and reputation protection
Building long-term trust and brand credibility
Whether you are an MBA/PGDM student, marketing professional, entrepreneur, or someone interested in digital marketing, this video will help you understand ORM from a practical business perspective.
Key takeaway: Your brand is not defined only by what you say about yourself. It is also defined by what people say about you online.
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