Duolingo’s AI-Driven Personalization Strategy

Duolingo’s AI-Driven Personalization Strategy

Introduction / Executive Summary In March 2023 Duolingo reported that 45% of its active users completed at least one lesson per day, up from 31% the previous year. The surge coincided with the rollout of an AI‑driven personalization engine that reshaped the app’s...
Duolingo’s 100M Users

Duolingo’s 100M Users

Introduction / Executive Summary In 2019, Duolingo, the popular language-learning platform, reached 100 million active users, with its mascot, Duo, playing a significant role in the company’s social media strategy. This milestone was a testament to...
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