by kunal | Aug 16, 2026 | marketing
Introduction / Executive SummaryIn 2023, Mattel launched a film tie-in brand relaunch for Barbie, aiming to revamp the brand’s image and appeal to a new generation of consumers. Mattel’s Barbie film tie-in brand relaunch strategy involved a multi-channel...
by kunal | Aug 12, 2026 | marketing
Introduction / Executive Summary In January 2019, Gillette launched its ‘The Best Men Can Be’ campaign, which sparked widespread controversy and resulted in a 19% drop in sales. The campaign, aimed at redefining masculinity, was met with both praise and...
by kunal | Aug 12, 2026 | marketing
Introduction / Executive Summary In 2019, Duolingo, the popular language-learning platform, reached 100 million active users, with its mascot, Duo, playing a significant role in the company’s social media strategy. This milestone was a testament to...
by kunal | Aug 11, 2026 | marketing
Introduction / Executive Summary Liquid Death, a canned water brand, entered the market in 2019 with a bold and unconventional approach, positioning itself as a ‘canned water company that will kill your thirst and murder your boredom.’ This...
by kunal | Aug 11, 2026 | marketing
Introduction / Executive SummaryIn 2010, Old Spice was facing declining sales and a stale brand image. Old Spice’s marketing strategy was in need of a refresh. The company launched the ‘The Man Your Man Could Smell Like’ campaign, which marked a...
