Mattel’s Barbie Film

Mattel’s Barbie Film

by | Aug 16, 2026 | marketing

Introduction / Executive SummaryIn 2023, Mattel launched a film tie-in brand relaunch for Barbie, aiming to revamp the brand’s image and appeal to a new generation of consumers. Mattel’s Barbie film tie-in brand relaunch strategy involved a multi-channel...
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