Liquid Death’s Brand

Liquid Death’s Brand

by | Aug 11, 2026 | marketing

  Introduction / Executive Summary Liquid Death, a canned water brand, entered the market in 2019 with a bold and unconventional approach, positioning itself as a ‘canned water company that will kill your thirst and murder your boredom.’ This...
Patagonia’s Anti-Consumerism

Patagonia’s Anti-Consumerism

by | Aug 11, 2026 | marketing

Introduction / Executive Summary On Black Friday in 2011, Patagonia ran a full-page ad in The New York Times, featuring their best-selling fleece jacket with a bold headline: ‘Don’t Buy This Jacket.’ This counterintuitive campaign was part of...
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