Day 4 – What is Facebook Custom Audience and why to use it

Custom audiences on Facebook are groups of people who have already had a touch of your brand. Creating and using custom audiences is vital if you want to have success with your ads.
There are a ton of different custom audiences you can create including engagement audiences, facebook video audiences, and more. You absolutely want to focus on creating a lot of successful Facebook Saved Audiences so you can continue to target them within your campaigns and drive conversions.

Customer lists are one of the incredible features of the Facebook advertising platform. A Custom Audience that is created on Facebook using data from an uploaded customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and Audience Network.