Tesla’s Shanghai Gigafactory Market Entry

Tesla’s Shanghai Gigafactory Market Entry

by | Oct 17, 2026 | International Business

Introduction / Executive Summary In October 2019, Tesla rolled out the first Model 3 from its newly‑built Shanghai Gigafactory, marking the first wholly foreign‑owned automobile plant in China since 2003. The launch gave Tesla a direct manufacturing foothold in the...
Netflix’s Content Localization Strategy

Netflix’s Content Localization Strategy

by | Oct 15, 2026 | International Business

Introduction / Executive Summary In March 2021 Netflix announced that more than 70% of its new titles would be produced with localized subtitles or dubbing for at least one non‑English market. That milestone marked a decisive shift from the early‑streaming days, when...
Why Did Walmart Fail in Germany?

Why Did Walmart Fail in Germany?

by | Oct 14, 2026 | International Business

Introduction / Executive Summary When Walmart opened its first German hypermarket in 1997, the store spanned 12,000 square meters and stocked 30,000 SKUs, yet the company posted a loss of €2.5 billion after just three years. The case revolves around the strategic...
Uber’s China Exit: 3 Strategic Lessons

Uber’s China Exit: 3 Strategic Lessons

by | Oct 13, 2026 | International Business

Introduction / Executive Summary In August 2016 Uber announced that it would sell its Chinese operations to Didi Chuxing for a reported $35 million cash payment and a 20% equity stake in the combined entity. The deal marked the end of a three‑year, $2 billion war for...
IKEA’s India Market Entry Challenge

IKEA’s India Market Entry Challenge

by | Oct 12, 2026 | International Business

Introduction / Executive Summary When IKEA opened its first large‑format store in Hyderabad on September 26, 2018, the company announced a 30‑year plan to operate 150 stores across India. The launch coincided with a government‑mandated requirement that foreign...
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